Maximizing Airport Revenues
analysing current market trends and how retailers have adapted and re-designed their commercial spaces
Key Information
DateS:
12-14 December 2023
VENUE:
Istanbul, Turkey
Price:
£1,599.00 GBP
Training Overview
What is Maximizing Airport Revenues about?
With passenger numbers reducing by over 60% in 2020, and airport revenues falling by $125bn, diversification has become a hot topic in the aviation industry. The summit will focus on ability to adapt, innovate and rebound, gathering world’s leading airports’ commercial experts IN PERSON.
Discussions will include lessons learnt from overcoming challenges through innovative approaches and pragmatic strategies. As the IATA now expects pax numbers in 2023 to be 105% of 2019, it is of utmost importance to have the right non-aero revenue strategy to compete. We will be examining the main types of non-aeronautical offers that are considered by airports to generate revenue, each requiring different existing assets and infrastructure to encourage additional non-passenger footfall to the airport, including Office and mixed-use, Commercial and Transportation. The training will evaluate each of the offers and the role that the commercial offer (retail, F&B and services) can play.
The future non-aero revenues will see biometric processing, frictionless parking, contactless payments, click & collect advancements and more focus on wellness. Airports need to work in partnership with Operations teams and Terminal Retailers to identify gaps in the market (examples include promoting pre-packaged meals for purchase prior to boarding when airlines cut back on in-flight meals, or with increased focus on wellness, there are more opportunities to market covid-safe hygiene packages etc.)
Airport Executives in attendance include such functions as Commercial, Marketing, Finance, Property & Strategy. Interrelated functions such as Marketing, Route Development and Operations would also benefit from this training.
12-14 December 2023 | Istanbul, Turkey
- Airport Authorities
- Managers and Directors of Airports, Airlines, Duty-Free, CAAs and Concessions specializing in:
- Airport Auxiliary Services
- Sales & Marketing
- Retail
- Retail Operations
- Revenue Management
- Commercial
- Concession
- Corporate Planning
- Customer Experience & Customer Loyalty
- Brand Management
- Terminal Operations
- Non Aeronautical/Aviation Revenue
- Sales & Marketing
- Retail/Retail Operations
- Commercial/Concession
- Corporate Planning
- Revenue Management
- Customer Experience/Customer Loyalty/CRM
- Airport Auxiliary Services
- Brand Management
- Terminal Operations
- Diversification of non-aero revenues
- Current market trends to improving Profitability, Demand & Accessibility
- Proven Strategies to Maximise Airport’s Car Parks Revenues
- Effective Airport Retail Marketing & Promotional Campaigns
- Using Customer Profiling to maximize Passengers’ Spending
- Re-designing commercial spaces & retail infrastructure to increase retail offerings
- Changes to the walk-through duty free
- Increase in dwell time but reduction of passengers (lower use of F&B)
- Demand will be higher for those with smaller, well-spaced tables.
- Expansion of the queuing area to allow a gap between passengers
- Effect on department lounges (which used to drive sales) – additional seating
- Maximize the space with the growth of the low-cost airlines
- Increase of digital/online channels to display more products on offer
- How will the F&B offer need to be adapted to accommodate travellers’ desires not to sit in tables used by others?
- With many airlines no longer providing an onboard service, airports will need to temporarily increase their grab-and-go offer
- Hygienic seating to allow for increased dwell times
- Open displays of sandwiches and self-service counters will be replaced by pop-up food stalls and coffee carts, and fast food
- Overcoming financial crisis challenges of engaging the customers, modifying the product to make it relevant
- Duty free retailers may look to rationalise their product offer to key lines, using only part of the store, or creating pop-up units if the walk-through is bypassed entirely
The Full Programme is being updated as we confirm new experts weekly, please email us to get the latest version.
Standard Delegate Attendance £1,599 GBP
Book with confidence as we will ensure that you will receive a full refund or a rollover place whichever is appropriate if the event is cancelled. For more information, please check Booking Conditions
Registration fee includes:
- Intense training with industry-leading experts and guest speakers
- 1 night in the 4* recommended Hotel (Bed & Breakfast & fees included) **
- Practical airside retail tour
- Networking Reception with all attendees and experts
- Exclusive Hospitality (Daily Breakfasts & Networking Lunches)
- Provision of all Presentations, Relevant manuals & Videos on USB & Printed Handbook
- Interactive Experiential Discussions, Real World Scenarios & Workshops
- Certificate Award
* There is 20% VAT which is added on top of the standard delegate fee (if applicable).
** Is subject to availability, available only to the first 15 registrations “on first come – first serve basis”.
Demonstration Stand £999 * GBP which includes:
- Cocktail Table and 2 Screens displaying your solutions in the Demonstration Hall for all to see
- 15mins presentation in Break-Out room with promotional content
- Promotional literature in Delegate Packs
- Pop up banners in the Summit Hall
- Company Profile (100 words) in the Event Directory
- Logo in the Summit Hall and all roll ups
- Opportunity to give gifts
* VAT is not applicable for sponsorship packages
Delegate feedback
Our Customers
